Beat Of India...

India is a country of folk songs and it is one tradition that is dying everyday. Its dying because it is not something that is recorded but passed from generation to generation and it is dying with every generation. It is to keep this tradition alive and give them chance, a group of 5 people started a website, Beat of India. They went to deep corners of Indian villages, recorded their folk songs and have put them on this site for people to listen the samples and buy it as individual songs or an album. A percentage of revenue from this is given back to the artist because the site hasn't been profitable yet. There are some wonderful videos of artist themselves singing in their natural setting.

The CEO of the company is Shefali Bhushan. She and her group have traveled from interiors of Kutch to Punjab and recorded these songs in their natural settings. She has also made short documentaries on her journeys that takes one through these villages and show these artist in their backyard singing love songs, songs about the world around them, songs about the color of their lives, songs that make India unique...


The site is giving these folk artists a chance to be heard and its giving us a chance to listen and save our tradition. The least we bloggers can do is spread the word. Let's play the Beat of India...

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